Achille Maramotti first conceived of creating a public collection of contemporary art since the Seventies. He planned to create an institution open to interested individuals, in the service of an aesthetic and intellectual appreciation of art. Until 2000, portions of the collection's holdings were exhibited for extended periods of time in the corridors and shared spaces of the Max Mara manufacturing building in via Fratelli Cervi, with the intention of creating a rich, ongoing interchange between artistic creativity and industrial design. One therefore observes continuity in the decision to turn this building, once geared to the creation of fashion collections, into the permanent site of
the Collezione Maramotti.